Partnering with high-performance IMO with a visionary approach reinforces Integrity’s mission to provide holistic life, health and wealth solutions for all Americans
DALLAS, January 25, 2023 /PRNewswire/ — Integrity Marketing Group, LLC (“Integrity”), a leading distributor of life and health insurance and provider of wealth management and retirement planning solutions, today announced the acquisition of DeLong Sales Group, an independent marketing organization (“IMO”) based in LaGrange, Georgia. As part of the acquisition, Scott DeLong, president of DeLong Sales Group, will become managing partner of Integrity. Financial terms of the acquisition were not disclosed.
Integrity adds dynamic new leadership to life insurance with acquisition of sales group DeLong
“Visionary young leaders like Scott are the future of this industry,” shared Bryan W. Adams, co-founder and CEO of Integrity. “He has built a remarkable business by focusing on providing excellent service to his agents, who then provide exceptional service to their customers. At Integrity, service is one of our core values. We have built our insurtech platform around the agent and advisor resources needed to better meet the life, health and wealth protection needs of American consumers.It is an honor for Integrity to join forces with agencies like DeLong Sales Group and help them reach their highest potential.
DeLong Sales Group helps families gain peace of mind as they prepare for the future by offering life insurance products paired with expert advice. Scott DeLong began his career in the industry as an individual producer committed to helping Americans feel safe by helping them understand the best products for their needs. In 2015, he created DeLong Sales Group with a foundational system of training and product expertise that positions agents for long-term success.
“My goal has always been to build a long-lasting agency where we celebrate our victories together. Today is a collective victory for our employees, our agents and their clients,” shared Scott DeLong, chairman of DeLong sales group. “Integrity is changing the industry in exciting ways by providing the resources an agent needs to succeed, from effective marketing campaigns to innovative technology. With the support that Integrity brings not only to our business, but to every agent, we we can achieve our goals much faster. We are proud of what we have achieved so far at DeLong Sales Group, and I couldn’t be happier with the direction of our future.
The Integrity Platform delivers world-class, transformational systems that support agents and advisors while streamlining processes. Resources include critical data and analytics, instant quotes and listings, and their MarketingCENTER Asset Portal, an on-demand library of compliant and customizable marketing assets. DeLong Sales Group can leverage Integrity’s shared business services to increase operational efficiency. Comprehensive administrative support includes areas such as people and culture, technology and innovation, finance, legal and compliance.
“It’s incredibly exciting to be part of a larger organization that shares the same vision of service and innovation,” explained Franck Buce, Managing Partner at Integrity. “After joining Integrity in 2019, my business tripled in size – and partnering with Integrity has become the best decision I have ever made for my business. I know the growth power that DeLong Sales Group has just unlocked, and I expect them to think even bigger Integrity offers access to a long list of partners we can call on for help and offer our expertise It has been rewarding and inspiring to help each other growing by serving more people Thanks to Integrity, we also brought in other product lines and revolutionized our lead program. Scott DeLong is a committed and consistent leader who is already hugely successful, but now that he has access to everything the Integrity partnership has to offer, I can’t wait to see how he can scale his business faster than ever.”
All Integrity affiliates are part of its sophisticated Partner Network, an interconnected group of industry leaders who innovate in insurance and financial services. With unparalleled industry experience and diverse skill sets, these industry experts help consumers plan for the good days ahead. By sharing best practices and collaborating on thoughtful solutions, they are able to better protect the lives, health, and wealth of all Americans.
DeLong Sales Group also has the exciting opportunity to provide its employees with meaningful ownership of the business through the Integrity employee share ownership plan.
For more information on DeLong Sales Group’s decision to partner with Integrity, watch a video at www.integritymarketing.com/DeLong.
About Integrity
Integrity, headquartered in Dallas, Texas, is a leader in the distribution of personal insurance and a provider of innovative solutions for wealth management and retirement planning. Through its partner network of more than 500,000 agents and advisors, Integrity helps millions of Americans protect their lives, health and wealth by committing to meet them wherever they are – in person, by phone and online. Integrity’s advanced technology helps streamline the insurance and financial planning experience for all stakeholders. Additionally, Integrity develops products with carrier partners and markets them through its national distribution network. In 2022, Integrity helped carriers place nearly $20 billion new sales and has overseen over $40 billion in assets under management and advice via its RIA and brokerage platforms. For more information, visit www.integritymarketing.com.
About DeLong Sales Group
DeLong Sales Group was founded in 2015 and is based in LaGrange, Georgia. They offer life insurance products coupled with expert advice to their clients. The agency was founded as a mentorship platform to provide insurance agents with an engaging and efficient system focused on sustainable success. Their successful training and development programs have provided agents with the guidance to help them build successful careers while serving the insurance needs of thousands of Americans.
SOURCE Integrity Marketing Group, LLC
