The solution combines Morningstar’s methodologies and data to help advisors provide tailored plan recommendations based on risk preferences, values and investment goals at the touch of a button.
CHICAGO, January 26, 2023 /PRNewswire/ — Morningstar, Inc. (Nasdaq: MORNING), a leading provider of independent investment research, today announced the launch of the Investment Planning Experience, a new workflow within Morningstar Advisor WorkstationSM which allows advisors to create comprehensive and personalized investment plan recommendations for clients. The investment planning experience brings together Morningstar’s independent investment data, research and ratings with investment planning capabilities to help drive positive results for investors.
In the investment planning experience, advisors can optimize and deliver a holistic investment plan that demonstrates closer alignment to a client’s personal preferences.
“Advisors are under increasing pressure to differentiate themselves as clients today expect personalized investment recommendations. The Investment Planning Experience is an end-to-end solution that helps advisors create investment plans centered around the goals and values of the investor’s preferences,” said Vimal Vel, head of business consulting software at Morningstar. “The integration into the system provides advisors with a single tool for goals, risks, research, etc., removing technology barriers and bringing clear, digestible information to investors.”
The investment planning experience functions as a central hub for personalized investment planning within Morningstar Advisor Workstation. The workflow highlights different financial considerations – including risk tolerance, sustainability belief and goals – and allows advisors to optimize client portfolios to reflect those preferences. These factors are then combined and optimized into investment plan recommendations that advisors can share with clients.
“The investment planning experience takes into account the context of an investor’s complete financial picture, which creates a deep level of engagement and trust between advisor and client,” Vel said. “As regulatory changes require all firms to demonstrate that their advisors are acting in the interests of investors, this robust and customizable solution clearly establishes an understanding of client preferences, while meeting all requirements.”
The Investment Planning Experience is now integrated and available to advisors and firms on Morningstar’s web-based platform for finance professionals, Morningstar Advisor Workstation. Learn more here.
About Morningstar, Inc.
Morningstar, Inc. is a leading provider of independent investment research in North America, Europe, Australiaand Asia. The Company offers a broad range of products and services to individual investors, financial advisors, asset managers and owners, pension plan providers and sponsors, and institutional investors in the private debt and capital markets. Morningstar provides data and research insights on a wide range of investment offerings, including managed investment products, publicly traded companies, private capital markets, debt securities and market data world in real time. Morningstar also offers investment management services through its investment advisory subsidiaries, with approximately $239 billion of assets under advice and under management September 30, 2022. The Company operates in 29 countries. For more information, visit www.morningstar.com/company. Follow Morningstar on Twitter @MorningstarInc.
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