yahoo and Citibank teamed up to launch life and money, a dedicated personal finance center for a variety of audiences, offering new perspectives on money and equipping them for their financial journey through the different stages of life. Hosted on Yahoo Finance in Singapore – the country’s premier source for business and financial news – life and money will see Citibank sharing expert insights and personal finance advice with readers.
While financial literacy in Singapore is highest in Southeast Asia, rapid changes in the financial landscape, advances in technology, as well as changing lifestyle habits and life expectancies continue to fuel growing interest in personal finance as they build their aspirations. Although there is no shortage of information available online, Singaporeans are increasingly demanding with their finances and are looking for sources and content they can trust.
Seeking to empower readers to manage their finances and think about their future, Life and Money will feature a specially curated selection of original content provided by and in conjunction with Citibank, as well as relevant aggregated content from Yahoo Finance. With insightful explanations accessible in various multimedia formats such as articles, videos and podcasts, the hub will cover a wide range of personal finance and lifestyle topics. These include saving, investing, career advancement, work-life balance, sustainable living, parenthood and other personal finance interests and lifestyle.
With a focus on enabling readers to live richly – financially, physically and emotionally – the content will address misconceptions, inspire new lifestyle habits and provide practical recommendations for readers at different stages of life. Among them are first-time jobbers seeking financial independence, first-time families buying their dream homes, mid-career professionals reaching milestones, and seasoned individuals planning their ideal retirement.
“As the leading source of financial news, Yahoo is focused on providing news and information that will help give our readers the confidence to make smart financial decisions. We are delighted to partner with Citibank and to create engaging personal finance content, and help create meaningful connections with audiences seeking rich information that will help them achieve financial empowerment and lead the desired lifestyle,” said Carol Tay, senior director of sales for Southeast Asia, Yahoo.
“Our partnership will give readers the ability to access Citibank’s latest personal finance information and advice, as well as better serve our customers with an additional source of trusted finance-related content.” We hope to provide a new and trusted financial perspective to those going through life’s stages, leveraging Yahoo’s strong editorial expertise and sizable organic database,” said Mylene Ong, Head of Sales and Marketing. digital, Citibank Singapore.