SHANGHAI — Tesla Inc. said it raised insurance premiums for electric vehicle orders in China placed before November 30, but reduced them for orders placed next month, a move aimed at enticing consumers to place their orders earlier.
The US automaker previously offered an insurance incentive of 7,000 yuan ($970) for orders between Oct. 1 and Dec. 30. But on Tuesday, Tesla said the incentive for November had been increased to 8,000 yuan and reduced for December orders to 4,000 yuan.
“As long as you love him enough, take Tesla immediately!” Tesla said in its official Weibo account when announcing the policy change.
The insurance incentive is a cash rebate offered to buyers for purchasing insurance from Tesla’s partner insurers.
Tesla delivered 71,704 electric vehicles made in China in October, down 14% from the September record, according to the China Passenger Car Association last week.
Tesla also cut start prices in China on the Model 3 and Model Y and closed what had been its flagship showroom in the country last month.