This insight validates the powerful role a credit union or bank can play as a trusted insurance advisor to their customers for insurance purchases.
—Matt Chesky, President, INSURITAS
EAST WINDSOR, CT, USA, November 28, 2022 /EINPresswire.com/ — 71% OF MEMBERS WHO RECEIVED A QUOTE FOR AUTO OR HOME INSURANCE PURCHASED FROM THE DIGITAL AGENCY IN OCTOBER
Matt Chesky, President of Insuritas noted; “It’s a rare achievement when more than 70% of members offered auto or home insurance quotes, purchased. This is powerful confirmation that a credit union or bank can play the critical role of trusted insurance advisor to their customers for the insurance purchases that 100% of their customers need to make each year.
Chesky continued that consumers are looking for trusted platforms to shop and purchase insurance. Financial institutions are quickly becoming the platform of choice where their customers can shop, compare, purchase and renew the insurance policies they need to protect themselves, their loved ones and their most important assets.
24% OF MEMBERS WHO PURCHASED AN INSURANCE POLICY ALSO PURCHASED ADDITIONAL POLICIES AT THE SAME TIME
Chesky noted – “This ‘cross-sell’ result is a record.” With the help of Insuritas’ digital agent, Lily, and supported by our team of licensed live agents, a record 21% of Tucson Federal Insurance Agency insurance buyers chose to purchase multiple policies at the same time. Chesky noted; “This is the highest ‘bundling’ rate we’ve seen – another claim that a digital agency integrated with a credit union or bank is trustworthy for ALL insurance needs. a consumer.” Chesky paid tribute to the new digital agent Lily, who is often used by the customer to initiate the purchase process.
Chesky noted that Lily is fine-tuned to “check in” on customers when they are most likely to be in the insurance market by incorporating predictive analytics and first-party customer data such as dates. upcoming expiration on insurance policies, loan approval information, and high purchase intent qualifiers.
Ultimately, Lily’s use of technology to forecast customer demand helps drive incremental insurance sales and is not only an integral part of Insuritas’ growth strategy as an organization, but also provides significant recurring revenue without balance sheet risk for its core financial services customer base. establishments nationwide.
Insuritas continues to develop and expand Lily’s capabilities to help customers meet their insurance coverage needs. As customers embrace the additional touchpoints of interaction and regularly interact with the digital assistant to respond to their insurance inquiries, it looks like Lily is here to stay.
About Insuritas
Insuritas’ mission is to connect people to the insurance products they need through a seamless and seamless buying experience where insurers compete to provide them with the right coverage at the right price. Leveraging proprietary data mining techniques and integrations, Insuritas offers an extensive network of solutions for partners to run their own full-service insurance agency. With Insuritas’ data solutions, partners can drive increased wallet share, increased retention, and recurring non-interest revenue. For more information, visit www.insuritas.com.
Matt Chesky
INSURANCE
[email protected]
