Pawel Kentaro Grendys, a Latin American real estate expert, offers proven real estate marketing tips to improve sales.
MEXICO, November 24, 2022 /EINPresswire.com/ — Real estate marketing allows real estate agents or real estate companies to obtain more properties for sale or rent, attract customers for those properties and ultimately close more deals. To achieve these results, companies in the sector must position themselves in the market. Therefore, having an online presence is essential to increase the reach of the sale. Pawel Kentaro Grendysa real estate marketing expert, offers insight into the guarantee of quick sales for maximum returns.
Once people land on a real estate listing website or social media, it’s important to deploy one of the most notable marketing strategies: providing valuable content. This will boost the positioning of the offer, generate trust in the service and consolidate the link with potential customers.
But being on the Internet is not enough either. As Grendys explains, “Companies in the industry need to create and execute a real estate digital marketing plan in order to stand out from their competitors and thus attract users”.
Therefore, it is important to first define the audience. The next step is to establish the value proposition, followed by selecting the right marketing strategies.
Inbound real estate marketing is very helpful in creating better sales strategies and techniques. This methodology aims to attract customers through the creation of valuable content, aimed at responding to the doubts and needs of the public to which the company is aimed. To do this, the methodology combines real estate marketing strategies and non-intrusive advertising, such as content marketing or Pay-Per-Click (PPC) advertising.
Broadly speaking, inbound real estate marketing is divided into three stages. The first is attraction, which includes positioning real estate on the Internet to attract more users.
Next comes interaction, the process of converting those users into leads. Finally, the conclusion and loyalty lock the case. Grendys explains, “Close the deal through real estate sales strategies and cultivate the connection with the client to build loyalty.
In order to carry out this process, there are four potential channels. The first is content marketing. This method consists of providing the user with information that will help him.
This is done through the channels in which the company is present, including the web, blog, social networks for real estate, YouTube channel, podcast and others. By offering relevant content in each phase the potential customer is going through, the salesperson is making that headway and, most likely, they will reach the end of the journey.
For example, for those looking for a client to offer an exclusive sale of their home, it’s important to put valuable content at your fingertips. This will be essential for the seller to come across as a real estate expert and gain the trust of buyers.
Investing in paid ads can speed up the customer journey. Search engine advertising through Google Ads and Facebook and Instagram ads are great options. In fact, they are usually the starting point for many real estate agencies, as they make it possible to reach the target audience in less time.
For example, Google’s display network reaches 90% of Internet users worldwide and allows for fairly precise targeting. Marketers can choose how many people they want to reach within a given time frame. In addition, they have the possibility of directing the campaigns towards the two objectives of these businesses, both seller and buyer of houses.
Marketing automation as a strategy comes to replace, thanks to some specialized software, the activity of the sales process. With a tool like a chatbot, sellers can respond to any queries that come into the site around the clock. The bot does all the work automatically.
Keep in mind that when it comes to online actions, search engines prioritize local content that is useful. Google, for example, generally takes into account the location of users and offers them content based on where they are.
About Pawel Kentaro
Pawel Kentaro Grendys is a leading expert in Latin American real estate. His background includes experience in the residential and commercial sectors, and he offers in-depth knowledge of local investment laws and building codes. In addition to offering leading brokerage services for high-end commercial, industrial and residential real estate investments in the region, he is also a leading real estate marketer. When he’s not helping clients find the right property to meet their goals, he enjoys spending time outdoors with his family.
Pawel Kentaro Grendys
pawelkentaro.com
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